“To produce quality products for our customers which can uplift the image of the company in the local as well as in international market.To create the highest level of customer satisfaction and to keep it continuous by taking the complaints and the expectations ofour clients into account. To provide all the necessary and satisfactory equipment and infrastructure to our staff along with personaland professional trainings. To assess our suppliers in order to preserve the mutual permanency and efficiency and sustaining the principle of equality and justice regarding economical expectations. To respect all the social, moral and traiditonal values during allthe phases of trading activities. To be attentive to all the investments in human and capital in order to make them contribute to ourinvestors and country within an acceptable time period”.